Is your business harnessing the power of Social, Local, and Mobile platforms for Digital Transformation?
Paraphrasing digital marketing expert,Peter Drucker:
However, for small to medium business that’s easier said than done! Disconnect between the business and its customers results in miscommunication, unfulfilled expectations and of course a waste of time and money.
“So Lo Mo is a digital marketing concept that brings together collaborative (SOcial), geo-targeting (LOcation-based) and on-the-go technologies (MObile) under one roof to deliver a holistic customer experience.”– Excerpt from my book: Think Digital – The Ultimate Digital Transformation Guide for SMEs”
SoLoMo empowers businesses to reach their customers right where they are and give them right what they want, right when they want it! So why do I think making your web presence SoLoMo friendly is so important for your business? Read on:
With the speed at which social media platforms are exploding, it’s only inevitable to see more and more businesses use the social profusion to their advantage. Social selling has changed the way we do business.
Location-based marketing is not a new concept. Knowing where your customers are in real-time and with some context (social data) around it, has opened an incredibly invaluable marketing opportunity for businesses.
Location-based targeting allows customers to search for local nearby businesses. That’s not all. Once customers are inside the store, store-mode apps can lead them throughout their path to purchase.
The growth in the adoption and
responsive web designs, and location-based SEO allow marketers to collect a wealth of data on consumer behavior, preferences and past interactions with the business.
Businesses that have been pro actively adopting SoLoMo are able to translate digital signals (generated through information collected on social, local and mobile platforms) and use them to target prospects!
We find numerous such examples from startups like AirBnB to huge multinationals such as Nike and BnP Paribas about which you can learn in my latest book: Think Digital – The Ultimate Digital Transformation Guide for SMEs”
Are you a small business owner seeking to digitally transform your business by leveraging social, local and mobile platforms? This book will help you device and implement strategies to put your SoLoMo approach into action and get closer to your audience with targeted content.
The step by step approach offered here will help your business gear up for the digital future, closely examine the digital competition in your industry, and help you craft a strategy that’s best suited for your business.
The book provides a great opportunity to business owners, marketers and other stakeholders to learn through case studies from leading global brands and map out their digital journey with my comprehensive digital transformation checklist for success.
The book is available in eBook, Kindle eBook version as well as Paperback on Amazon.
You can grab your copy via: